Google Best Search Engine Optimization (SEO) Practices – Part 3
The third part of this article will think about the meta tags space of the optimization for Google. I will mention them in the order they must normally seem in the supply code. I will review five essential meta areas.
The DTD statement.
This could be the primary tag of the top section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your web site can be within the “trustbox” as well. HTML 4.zero or 4.01 ought to be the standard, and for many cases, the Transitional sort ought to be used.
The title, the foremost important.
Why? As a result of there are 3 parts in SEO: the listing (were title is the most part) the clicking-through (were title is the main reason) and conversion (that is the item of all optimization work) Conjointly, if that’s not reason enough (it should) it’s the single part that gests indexed and used to list the link text within the Google SERPs (Search Engine Results Pages). A mean of seven to eight words length is optimal.
The description.
Employed by Google to make a text summary in describing the page if offered, so build sure the content of this tag is friendly to the searcher, not the search engine. If you’re in a very competitive market, this tag is not taken into consideration, but you ought to have it for your visitor. A mean length of 150 characters is good.
The keywords.
Google truly uses this tag against you, by that meaning it is used as a spam check purpose for the page content. Conjointly, don’t embrace your niche keywords here, as you’ll be given your competition tips about your optimization. Place your main keywords across the content instead. Here use a median of two hundred characters.
Make certain you’re using completely different sets of keywords per page, in other words, that they are distinctive to each specific page.
The charset type.
Another part of the head section, this one tells the browser what to try and do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, that can take a lot of additional time. The UTF-8 tag involves encoding and it ought to be used for forms that accept non commonplace characters, like foreign users from different countries.
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