Professional Choice of a SEO Company
Spamming search engines is by no means an ethical activity; however, there are reports of people doing so in newsletters and SEO forums all across the world. In that sense, one cannot possibly stress enough that it’s crucial to hire SEO consultants and search engine marketers who are ethical. Truth of the matter is that many companies specializing in search engine optimization care only about making a quick buck, sometimes at the expense of the customer’s reputation. This is true in every industry, not just SEO. If the people in our industry can remember this when trying to create a UK SEO Company (and there are many factions trying to do this), it will go a lot smoother.
It’s not unusual that a prospective customer will approach you with a kind of “we know what’s best for us” attitude, as enacted by their SEO (mis)information. For instance, they could request something like 10 doorway pages to their domain. They stubbornly refuse your advice to make modifications to their actual website, and they insist that you only work from the “fringes”.
You know, the kind that only the search engines will find (because you added a link way down low on the home page to a sitemap of all the doorway pages). Once the user arrives at one of the pages from the search engines, they’re basically forced to click an extra time to finally arrive at the real site that they wanted to begin with. Imagine you’d have to deal with such a customer: would you take the shortcut and just satisfy his request… or otherwise stand up to your beliefs and let him know that’s not a healthy website optimization strategy? Truth of the matter, building the pages that way wouldn’t be exactly disreputable. But… what if you had noticed how there was actually a great selection of content pages in the actual website? Once it gets down to it, the creation of those doorway pages would be nothing but a waste time; what the customer really needs is something much simpler: the optimization of the current content with appropriate search keywords.
If you ever get faced with this kind of situation and you really can’t talk sense into the customer, trust me: it will be better to just let him go. It goes without saying that turning down easy money like that may sound troublesome. I mean, besides the fact you could use a Page Generator to meet the client’s specific requirement…and you’d just be giving the customer exactly what he asked for? In more than a way, you could justify yourself why it’d be okay to take such a job. Working as SEO consultant is all about using the right strategies that will provide the customer with best results, rather than compromising your professional integrity for the sake of easy profit. That particular assignment would be expendable; you professional integrity would not.
There will be other jobs and there will be other clients that appreciate your looking out for their site’s long-term well-being. While it may be annoying to lose easy money, it’ll definitely pay off in the long run, as your reputation builds up. It worked for me!
Tags: 
