Are You Jumping on the Video Marketing Wave?
If you are concerned in any kind of email selling, you’ve certainly heard about the new buzz… Video e-mail marketing. If this intrigues you and you need to get started with this in your marketing mix, follow the following few tips before you start.
1. As with anything, start little and experiment. Video email is a really dynamic tool. It can show what your products have to supply, help instill trust in customers through video testimonials, and give your email list recipients a total look at what you’ve got to offer. Start out slowly. Do a short little video to test the waters. Make it something compelling, but not overly-ambitious. Your goal is to begin with a video that’s cheap and works well and that you can create with your own digicam or Web cam. Once you’ve got an established audience and they’re paying attention, you can pay a touch more for highter quality. Use Easy Video Player.
2. Going along with those same lines, keep your video short. Remember that, although video e-mail selling is interesting, the people you are sending it to do not have lots of time. Try to keep your video between 30 seconds and one minute and keep it as an introduction to something better that’s to come in your e-mail.
3. Don’t forget about your email layout and text.
In all the excitement of this new medium, it’s understandable that you will concentrate on your video. But don’t forget that your e-mail still desires links, photographs and good, motivating text. Though your open rates may increase when you use video e-mail, not everyone will watch it. For this reason, use the video as an enhancement… not the whole purpose of the email. That beef should still be in the text.
4. Test it first with your base.
Consider sending a video email toa small group of your list first (the ones that customarily open your emails). You may also contact them immediately first and ask them if they will give you some feedback. A different eye can offer you some suggestions that you have not even considered.
5. Build a video e-mail customer list
Some of your e-mail recipients will prefer the new video way of communicating and other won’t so it’s an excellent idea to seperate the 2. One way to do this is to ask your readers what they like and then just divide them up.
Video email selling is still very new and unestablished, but it is’s definitely unique and can open up new paths to brand yourself, make new sales and raise interest in your services and products. Again, you do need to start small and have patience. Do not get discouraged if folk don’t seem to show interest. This new medium could be the new standard before long so it’s a smart idea to wet your feet with it right now.
Tags: Internet Marketing, Make money online, online business, video marketing, video player, Youtube
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