Creative Advertising Ideas
I attended a small business marketing and advertising conference last week and to my surprise I have to admit that I rather enjoyed it. In this article I will be writing about the valuable lessons that I learned during the seminar including the latest innovative advertising ideas the “gurus” had.
I run an SEO company and I am a partner in a fostering agency here in the UK. A few weeks back I was offered a free invitation to the seminar which is probably the reason why I decided to attend. What is the worst that could happen? I said to myself. I will not waste your time by explaining about the advantages and disadvantages of the every day advertising vehicles such as radio, t.v and newspaper – these presentations bored the pants off me and therefore I would not want to put you through similar misery.
What I was looking for was something unique or cutting edge or perhaps something which is fairly new but which had the “wow factor”. At around 2pm a guy from Swindon made a presentation all about “video advertising” and I have to say that I was well impressed. Now with video advertising I am not talking about those annoying actors that start to talk when you click onto a website. This is more about offering a free video or DVD to prospective clients which will include full information about the product or services that you provide.
In this day and age of affordable DVD authoring and DVD duplication this form of advertising does not have to cost the earth and the results have been known to be outstanding. I have already booked a guy to come and film me! Look out for my new DVD which will be out soon!
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