Using Keyword Competition Research Results To Build Conversion
In the world of marketing one of the hot terms to learn is keyword competition. This is a simple but effective tool that calculates the popularity of one single keyword or phrase. In terms of developing a marketing plan, this is a good way to start developing a refined keyword list.
Using low competition keywords can help out your marketing plan if you use it right. The tools that are available to you through the search engine are easy to use. You simply plug in the word or phrase that you want to use and you will basically get an instant report regarding how popular it is. A broad term like dog is going to be used by a very large number of people. You must be familiar with the processes of search engines.
Search engines offer simple tools to help you determine the keyword competition level on any given word or phrase. Once you get the keyword research results, you still have to determine whether it is worth the money, time, and energy to compete with the simple keyword with a great deal of competition or to drive it down a notch or two and go for the low competition keywords.
Of course, more people are going to search generalized terms like dog. But they can be looking for anything from dog toys to dog adoption. These are people that might not find your site useful even if you were ranked #1. So where is the benefit to lower keyword competition reports? It’s the quality of the traffic that you are receiving.
This can work with general products as well. It’s becoming more popular to plug in the model number when using keywords related to electronics. While very few of us will search out a specific model number, those who are looking for parts or replacement electronics are more likely to enter the model number. While you won’t get much traffic from using a model number, those that do visit you will be profitable visitors.
For every low competition keyword that you choose you should not ignore the high competition keywords, either. You still will need them indexed with the search engine and continue to use them as part of your overall marketing plan to increase your website’s level of authority.
Blending the two can increase your website’s ranking over time. You can choose to focus only on the low competition keywords, especially when cost is a factor, and build up your list of phrases based on those words. This is becoming the faster ticket to internet based success.
Tags: keyword competition, keyword research, search engine optimization, search engines, SEO
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